Richard Arent, Principal
New product development, positioning and brand operationalization
- Director of Marketing Communications at Kimberly-Clark, Director of Brand Marketing at School Specialty, co founder of Sabin-Arent, Nextway, Global Edge and Chief Marketing Officer at The Caregiver Partnership
- Helped position and launch multiple category leading brands including Huggies, Depend, Pull-Ups, Little Swimmers, The Caregiver Partnership, School Specialty, as well as multiple Fortune 100 line extensions and private label brands
- Former principal in one of the only companies dedicated to operationalizing brands
- Developed, patented and successfully marketed multiple new products
With 26 years corporate marketing experience Dick understands the challenges most companies face in identifying and operationalizing meaningful innovation. As a principal in Innovation Applied Dick helps clients turn innovation into an effective and continuous process.