Innovation Applied Partners
Pat Cronin
Global Marketing
- Senior marketing & sales executive with general management experience
- Directed strategic marketing, managed US & international sales initiatives, and was responsible for a $45 million P&L on vertical market programs for a $6B division of Johnson Controls, Inc.
- Developed and implemented successful US and worldwide marketing campaigns, global sales & accounts management programs, and voice-of-the-customer best practices for business groups ranging from $300 million to $1.5B.
- Built & managed business initiatives involving new customer markets & new products, re-positioning of mature products, and new value-added services across North America and in over 30 countries.
- Expertise includes customer marketing & channel management, product development & introduction, sales management, effective team management and profitable share growth.
- Managed in both direct and matrixed reporting structures.
- Guest lecturer at Northwestern University's Kellogg Graduate School of Management.
Pat's extensive world wide marketing experience helps Innovation Applied clients identify, manage and sustain global marketing initiatives in growth markets including as China, India and Brazil.