Innovation Applied Partners
Mary Roberts
Public Relations/Media Relations
Mary Roberts is a 20-year veteran of marketing communications. Her diverse background spans a broad spectrum of industries and includes Fortune 500 companies such as Coca-Cola, McDonald's restaurants, Kohler Plumbing, GE Healthcare, Miller Brewing and Harley-Davidson. Bringing creativity to big picture strategic thinking has helped Mary produce dozens of successful and award-winning marketing campaigns.
Mary's ability to link public relations and media relations to measurable business results helps Innovation Applied clients leverage this medium to competitive advantage.
Her work has been recognized by clients and peers with some of the industry's top honors. The Business Journal has recognized Mary with its 40 under 40 award, as well as honoring the agency as one of Milwaukee's best places to work. In addition, Mary has won several Addy awards, dozens of PRSA Paragon Awards, a McDonald's Best Bet, and an international Mercury award.
Mary is also one of Wisconsin's top crisis communication counselors, having served organizations such as Aurora Health Care, McDonald's, the YMCA and The Blood Center in formulating strategic plans and responses to a wide variety of issues and challenges.